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‘We have a prodigious amount in common’: Reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry

Authors : Åström Rudberg, Elin, 1980; Kuorelahti, Elina

Subjects: Americanisation; Advertising history; Circulation of knowledge

Source: Business History. 66(1):241-263

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The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden

Authors : Åström Rudberg, Elin, 1980; Husz, Orsi

Subjects: History of marketing education; Advertising history; Market devices

Source: Journal of Historical Research in Marketing. 15(2):77-97

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The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden

Authors : Åström Rudberg, Elin; Husz, Orsi, 1969

Subjects: History of marketing education; Advertising history; Market devices

Source: Journal of Historical Research in Marketing. 15(2):77-97

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A ‘Swedish Offensive’ at the World's Fairs: Advertising, Social Reformism and the Roots of Swedish Cultural Diplomacy, 1935–1939

Authors : Glover, Nikolas, 1979; Hellenes, Andreas Mørkved

Subjects: World's fairs; interwar; advertising history

Source: Contemporary European History. 30(2):284-300

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Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden’s international advertising 1955-1972

Authors : Funke, Michael, 1966

Subjects: Marketing; marketing history; business history

Source: Att sälja Sverige eller låta Sverige sälja – Svenskt exportfrämjande mellan marknad, stat och nation, 1887–1972 Journal of Historical Research in Marketing. 15(1):1-24

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Beyond Mrs consumer: competing femininities in Swedish advertising trade publications, 1900–1939

Authors : Arnberg, Klara, 1979

Subjects: Advertising history; consumer culture; gender history

Source: Mad Women: Genus- och sexualitetsperspektiv på reklam och marknadsföring i Sverige 1850–2010 Scandinavian Economic History Review. 66(2):153-169

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Swedish Business and the Political Radicalism of the 1960s: the Case of Advertising

Authors : Funke, Michael, 1966

Subjects: economic history; history; business history

Source: Aktörer och marknader i omvandling Uppsala Studies in Economic History. :94-109

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Regulating a Controversy: Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

Authors : Funke, Michael, 1966;

Subjects: advertising; advertising criticism; advertising regulation

Source: Uppsala Studies in Economic History.

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Rapport om reklambranschens opinionsbildning i branschtidningen Resumé 1976–1991, Ridderstads stiftelse.

Authors : Funke, Michael, 1966

Subjects: advertising; advertising history; marketing history

Source: Reklambranschens opinionsbildning.

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